Nintendo
See the work
Some cracking work for Seventy Seven and FH Group client, Nintendo Europe.
Charged with coming up with an idea to make their Flipnote Studio software famous, we alighted upon the idea of showing just what can be done with the programme (which Nintendo DS and Nintendo Di users download for free from DSiWare) by partnering with Aardman Animations of Wallace & Gromit fame.
The twelve mini-films created on Flipnote Studio by animator Tim Ruffle are being released weekly through September, October, November and December and things so far (as of mid-October) are looking rosy, with over 250,000 views clocked up for the first four films and thousands of pieces of online coverage about the campaign, the films and, most important, the software that it’s there to promote.
We think that it’s a lovely idea, neatly executed by the team and then fabulously publicised by Nintendo’s network of agencies across Europe. A cracking little piece of viral.