eBay owning Christmas
See the work
Our work for eBay saw us positioning the site as one of the best places to go to buy Christmas gifts, as well as the best place to get shot of unwanted presents in the month following the festive season.
The Christmas campaign saw us convince five national journalists to do all of their shopping on the site, piggy-back outside events (particularly promoting the site as the only place to get out-of-stock must-haves) and conduct stock Christmas research.
However, it was finding that £4 billion is spent every year on gifts that no-one wants that meant that eBay ruled the media from Boxing Day onwards. Full-page after full-page was the result of the team giving up their Christmas days to hit the phones and sell-in case studies, interviews and sample listings of the weird and wonderful items available on the site.