Ideal Home Show 2008: celebrating the centenary
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2008 marked the centenary of the Ideal Home Show. The aim of the PR activity was to celebrate the heritage of the UK’s longest-running consumer show, while at the same time demonstrating that it is bang-up-to-date with the latest trends. Research showed that our campaigns contributed to substantial spikes in the pre-show sale of tickets, vital to the Ideal Home Show’s success.
Our campaign centred around “bringing the past into the present”: with a re-creation of the “Good Wife Guide” of the 1950s and a look back at the predictions (good and bad) that had been made at Shows of the past – with some predictions in 2008 for what the homes of the future might hold.
The “Good Wife Guide” generated coverage across the news pages – but also stimulated debate in the comment columns and consumer titles, key to reaching the Ideal Home Show’s core audience.
Pieces appeared across the Daily Mail (three times), METRO, Daily Telegraph, The Times and in an Independent on Sunday editorial. Our “homes of the future”, meanwhile, secured full-page, branded coverage across METRO, Daily Mail, The Scotsman, The Guardian.