eBay Your Street
See the work
The coverage identifying the “busiest eBay street in the land” kicked-off with a half-page exclusive in the Daily Telegraph: but that was just the beginning.
LuscombeWay, in Rackheath, Norfolk, got national focus as part of the “eBay your streets”campaign, including pieces in The Sun, on BBC News Online, BBC Look East and ITV Anglia. Features writers from the Mirror and the Daily Mail went on to door-step our heroes.
The campaign, which illustrated the range of people and products that use eBay as part of their every day lives, went on to identify the busiest streets in each region and major city, tapping into their local media environment and giving the story a second burst.
Overall, the campaign generated 12 pieces of national coverage and over sixty pieces of regional press.